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All Journal Proceedings of Annual International Conference Syiah Kuala University - Life Sciences & Engineering Chapter SCHOOL EDUCATION JOURNAL PGSD FIP UNIMED JURNAL PENGABDIAN KEPADA MASYARAKAT JOURNAL OF HEALTHCARE TECHNOLOGY AND MEDICINE JOURNAL OF EDUCATION SCIENCE Jurnal Ilmiah Mahasiswa Ekonomi Manajemen JURMA : Jurnal Program Mahasiswa Kreatif JGK (Jurnal Guru Kita) JURNAL HANDAYANI PGSD FIP UNIMED Jurnal Ilmiah Mahasiswa Fakultas Keperawatan
Halimatussakdiah Halimatussakdiah
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Jurnal Ilmiah Mahasiswa Ekonomi Manajemen

 1 
PENGARUH PENGALAMAN MEREK TERHADAP NIAT PEMBELIAN ULANG MELALUI MEDIASI KEPERCAYAAN PELANGGAN PADA PRODUK SEPEDA MOTOR SUZUKI DI KOTA BANDA ACEH Maula Ridwan; Halimatussakdiah Halimatussakdiah
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 4, No 4 (2019): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v4i4.12473

Abstract

This study aims to measure the influence of brand experience on repurchase intention and customer trust as mediators at Suzuki motorcycle in Banda Aceh. The sample used in this study is Suzuki motorcycle users totaling 203 respondents. Data collection equipment used in this study was a questionnaire. The sampling technique used is Nonprobability Sampling. Partial Least Square (PLS) was uses as a method of analysis to determine the effect of all the variables involved. Based on the result analysis, indicating that brand experience has an effect on customer trust, brand experience has an effect on repurchase intention, customer trust has an effect on repurchase intention, customer trust mediate the effect of brand experience on repurchase intention
PENGARUH KEPERCAYAAN DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN YANG DIMEDIASI OLEH VARIABEL KEPUASAN PADA PT. INDAH LOGISTIK CARGO DI KOTA LANGSA Cika Febita Br.sijabat; Halimatussakdiah Halimatussakdiah
Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Vol 7, No 4 (2022): November
Publisher : Departemen Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jimen.v7i4.21878

Abstract

This study aims to determine the effect of trust and service quality on customer loyalty mediated by satisfaction variables at PT. Beautiful Logistics Cargo in Langsa City. This research is a quantitative study, using questionnaires as a data collection instrument. The population in this study was Indah Logistik Cargo customers totaling 200 people. The sampling technique used is purposive sampling. The data analysis method used is Structural Equation Modelling (SEM) used as an analysis method to determine the influence between the variables involved. Based on the results of the SEM analysis, trust has a significant effect on loyalty, service quality has a significant effect on customer loyalty. Trust has a significant effect on customer satisfaction, service quality has a significant effect on customer satisfaction, Satisfaction has a significant effect on loyalty, Satisfaction mediates trust in customer loyalty and Satisfaction mediates the quality of service to customer loyalty.
Co-Authors Cika Febita Br.sijabat Eva Sri Rahmi GRACE SITUMORANG Justhin Andrew A. S KATARINA SIALLAGAN Lestari, Soraya Lia Wardani Maula Ridwan Murnia Suri Nelliraharti Nelliraharti Nurmayani Nurmayani Putri Humaira Rizky Harianti Siti Khodijah Nasution Yusti Randa